Hetkinen

Hetkinen was founded in 2018 in Turku, Finland. The brand brings together fragrance, personal care and design through a deep connection to the forest. Trees, plants and the atmosphere of Finnish nature inspire its creations.

Behind it is a desire to bring people closer to nature in everyday life. Clean shapes and carefully developed formulas go hand in hand: a fragrance, a care product or a small design object is intended to enrich a familiar moment and draw attention to what matters.

Hetkinen develops and makes its products in its own studio in Finland. Its fragrance and care products are made with natural ingredients and are vegan. This combination of Finnish design and a love of the forest gives the brand its distinctive character — for little rituals and a mindful moment to yourself.